Fundraising Officer (Donor Optimization), NO-1, Brasilia, Brazil

The incumbent of this post will be accountable for the accomplishment of the stated key end-results by providing professional expertise and assistance in direct marketing towards individual donors, with a strong focus on retention of existing pledge donors and the maximization of the value of current donors through the different channels that compose the Individual Donors Program; ensure maximum profitability to implement the UNICEF national and global goals and promote horizontal solidarity.

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Position

Fundraising Officer (Donor Optimization) will be accountable for the accomplishment of the stated key end-results by providing professional expertise and assistance in direct marketing towards individual donors, with a strong focus on retention of existing pledge donors and the maximization of the value of current donors through the different channels that compose the Individual Donors Program; ensure maximum profitability to implement the UNICEF national and global goals and promote horizontal solidarity.

Key Accountabilities and Duties & Tasks

1. Communication plans for pledge donors

- Elaborate and Implement the different communication plans for donors that were recruited via the different acquisition channels such as: telemarketing, face-to-face, digital and DRTV, with the objective of maximizing the donor loyalty and the donor financial maximization OR and RR funds.
- Monitor the communication cycles with our pledge donors and improve them where needed, aiming at increasing retention. Supervise the implementation of the retention plan, especially the line and the circle model.
- Analyze results and define segmentations for upgrading, reactivation, and activities with lapsed donor.
- Analyze the donor database and define actions in order to recruit legacy donors.
- Analyze the donor database and define actions to upgrade current donors to become mid-level donors.
- Propose a marketing mix to (1) develop criteria to use and adapt programmatic content in scripts, briefs, pitches and presentations; (2) definition of content (product), donation (price), channel and segment (market) and retention schema (promotion) for each campaign.
- Analyze different media to evaluate its fundraising feasibility and impact.
- Follow up the implementation of activities and interact with Operations cluster whenever necessary.
- Provide recommendations on the marketing content at the database, such as segmentation, progress analysis and controls, codification and enrichment parameters.
- Recommend appropriate approaches for use in corporate pathways to pledge campaigns and interact with internal and external partners to assure the operationalization of the cultivation and stewardship activities towards individual donors retention.
- Recommend appropriate approaches for use in events aiming at acquiring new individual donors during such opportunities. Supervise the Direct Marketing content during events and emergency campaigns, and the implementation of it.
- Actively participate, represent the PFP team and implement the necessary actions in the non-financial activities with our current donors, in line with our fundraising objectives and the Program Component 4 – Engaged Citizenry.

2. Suppliers relationship

- Effective and timely professional assistance and support are provided in developing, drafting and maintaining contract information, monitoring reports and relationships with current and new service providers, to strengthen and further enhance results, in order to increase the income level.
- Define the type of provider and prepare Terms of Reference for quotations. Follow up quotation processes. Develop, follow up and monitor the agencies and supplier's contracts and payments.
- Develop new providers, facilitating the customization of the services to meet the complexity of UNICEF´s fundraising programme.
- Assist in developing and maintaining close collaboration with providers, and pro-bono partners whose support is essential to the achievement of fundraising objectives.
- Evaluate suppliers.

3. Monitoring and evaluation
 
- Ensure regular monitoring and evaluation of activities and campaigns is undertaken according to the work plan to ensure maximum impact and continuous improvement of country fundraising efforts. Results and reports are prepared and shared on a timely basis.
- Analyze consumers and donors behavior from internal and external surveys, reports, specialized articles to find out relevant data and trends that increase; (1) individual fundraising prospecting and retention results; (2) legacies and major donations.
- Monitor and evaluate the appropriate and timely release of fundraising campaigns to target audiences, and participate in the evaluation of their impact. Monitor and evaluate the use and effectiveness of each campaign materials. Maintain a library of campaign reports.
- Monitor the donor perception of UNICEF in the country and recommend appropriate action to maintain a positive image for the organization.
- Define different criteria for marketing analysis, based on behavioral and socio-demographical factors.
- Conduct periodical budget analysis and control. Assist in the reallocation of resources and recalculation of campaign goals and marketing strategies
- Undertake lessons learned review of successful and unsuccessful campaigns as directed by supervisor.

4. Strategy and Work plan Preparation

- Contribute to the preparation of the RM&P Strategy and Annual Workplan, by compiling and analyzing relevant data and by making recommendations.
- Ensure administrative tasks and responsibilities are effectively carried out and delivered.
- Search and selection of reliable and cost effective suppliers (F2F agencies, publicity, direct marketing, design agencies printing and mailing companies, call centers.
- Prepare Terms of Reference for quotations and follow up quotation process. Participate in CRC and other administrative mechanisms. Assist in drafting and editing contracts, amendments and other documents as appropriate, following up administrative processes with Operations Sector.
- Monitor the contracts implementation and assure on time payments. Use Vision to different administrative and financial processes.


Qualifications of Successful Candidate

Education

-  First level university degree (Bachelor or equivalent) in Marketing, Business Administration, Communications or related field is required.

Experience

A minimum of one (1) years of relevant professional work experience of individual fundraising or direct marketing.

- Additional years of relevant experience in the above mentioned fields are considered an asset.

- Experience with cultivation, renewal and retention of clients/donors is desirable.

- Previous professional work experience at the managerial/supervisory level is considered an asset.

Language

- Fluency in Portuguese and English is required. Knowledge of an additional UN Language (Arabic, Chinese, Russian, Spanish) is considered an asset.

Competencies of Successful Candidate

Core Values

• Commitment
• Diversity and Inclusion
• Integrity

Core competencies

• Communication (II)
• Working with People (II)
• Drive for Results (II)

Functional Competencies

• Relating and Networking (II)
• Persuading and Influencing (II)
• Planning and Organizing (I) 
• Entrepreneurial Thinking (I)     

To view our competency framework, please click here. 

Please note that this Vacancy Announcement is open for competition to Brazilian nationals only.

UNICEF is committed to diversity and inclusion within its workforce and encourages qualified female and male candidates from all religious and ethnic backgrounds, representing the diversity of Brazil, such as black and indigenous people, to apply to become a part of our organization. Candidates will be treated equally regardless of gender, sexual orientation, special needs, social and HIV/aids status. UNICEF is a smoke-free environment.