Senior Advisor, Brand Experience

IMPORTANT NOTICE REGARDING APPLICATION DEADLINE:  please note that the deadline for applications is indicated in local time as per the time zone of the applicant’s location.

1. Organizational Setting 

   The post is located in the Marketing and Customer Service Division, Office of the Director General and Related Programs.  The Division is responsible for creating and delivering clear, consistent, innovative and engaging marketing and customer service activities to promote understanding of intellectual property and of WIPO’s work.

     

2. Purpose Statement 

   Stakeholders’ experience of the WIPO brand, expressed through all WIPO programs, services and activities, is the foundation of WIPO’s global image and reputation.  The incumbent is a brand development expert who will continue developing WIPO’s brand promise and its expression in order to ensure positive resonance with all stakeholders.  The incumbent will refine WIPO’s brand position and overarching brand narrative to substantively contribute to the enhancement of WIPO’s reputation and reinforcement of WIPO’s leadership position in the domain of global IP.  In consultation with internal colleagues and key stakeholders and through the use of research and analytics, the incumbent will develop and roll out a robust, organization-wide brand platform and plan.  The plan will inform all expressions of the brand including brand positioning; overarching narrative and key messages; visual “language” and design; engagement on all channels and platforms; events; promotions; campaigns and more. 

3. Reporting Lines

   The incumbent works under the supervision of the Director, Marketing and Customer Services Division. 

4. Work Relations

   The incumbent will partner closely with internal colleagues throughout the Organization to foster adoption of and alignment with the brand platform

    

The incumbent will perform the following principal duties:

• Research and analyze internal and external stakeholder feedback to inform the continuing evolution of the WIPO brand promise and its expression.

• Refine and develop the Organization-wide brand platform, including an integrated brand position and promise for key pillars of WIPO’s work, overarching narrative and key messages for WIPO’s work, visual identity and visual language, etc. in collaboration with key internal stakeholders.

• Create and ensure an on-going and inclusive brand alignment process, systems and resources that enable and inspire creative, on-brand ideas and activities by internal constituents and external partners and stakeholders. 

• Work closely with internal constituents to incorporate key brand elements in their major programs, campaigns and activities and ensure adoption throughout the Organization.

• Develop and implement context-appropriate branding campaigns to raise awareness of WIPO in key markets and audience segments.

• Perform other related duties as required.

Education

Essential

Advanced university degree in marketing, communications, management and administration, international relations or related field.  A first-level university degree plus an additional two years of relevant professional experience may be accepted in lieu of the advanced university degree.  

Desirable

Certification or advanced university degree in market research, marketing analytics, customer experience design, design-centered thinking.  

Experience

Essential

At least ten years of experience in brand management, marketing or communications. 

Desirable

Experience working in UN, inter-governmental, or non-profit organization.

Language 

Essential

Excellent knowledge of written and spoken English. 

Desirable

Knowledge of other UN official languages.

Job Related Competencies

Essential

Thorough knowledge of and experience in brand management in mission-driven, organizations with complex stakeholder groups and audiences.

Knowledge of the principles, practices, concepts, methodology and techniques of brand communications and marketing.

Keen understanding of how to craft and evolve narratives and positioning based on audience research.

Understanding and informed perspective on developing the brand experience across traditional and digital channels, and in diverse cultural, social and economic contexts.

Familiarity with key trends, challenges, systems and tools used in modern marketing and communications.

Demonstrated ability to source and manage external suppliers and agencies to deliver on time and on-budget.

Demonstrated ability to work at a detailed level while maintaining big picture perspective.

Excellent communication and interpersonal skills and ability to maintain effective partnerships and working relations in a multi-cultural environment with sensitivity and respect for diversity.

Demonstrated ability to influence and persuade without direct line authority.

Self-starter, organized and motivated; sets and achieves SMART goals.  Demonstrated creative and artistic skills.

Competent user of Microsoft Office applications (Word, Excel, Outlook, PowerPoint) and the internet.

1. Communicating effectively.

2. Showing team spirit.

3. Demonstrating integrity.

4. Valuing diversity.

5. Producing results.

6. Showing service orientation.

7. Seeing the big picture.

8. Seeking change and innovation.

9. Developing yourself and others.

    

Mobility:  WIPO staff members are international civil servants subject to the authority of the Director General and may be assigned to any activities, office or duty station of the Organization.  Accordingly, the selected candidate may be required to move from time to time to new functions and/or to another duty station.

Annual salary:

Total annual salary consists of a net annual salary (net of taxes and before medical insurance and pension fund deductions) in US dollars and a post adjustment.  Please note that this estimate is for information only.  The post adjustment multiplier (cost of living allowance) is variable and subject to change (increase or decrease) without notice.  The figures quoted below are based on the January 2020 rate of 77.4%

Please refer to WIPO’s Staff Regulation and Rules for detailed information concerning salaries, benefits and allowances.

Additional Information

Initial period of two years, renewable, subject to satisfactory performance.  No fixed-term appointment or any extension hereof shall carry with it any expectancy of, nor imply any right to, (further) extensions or conversion to a permanent appointment.

This vacancy announcement may be used to fill other posts at the same grade with similar functions in accordance with Staff Rule 4.9.5.

Applications from qualified women as well as from qualified nationals of unrepresented Member States of WIPO and underrepresented geographical regions are encouraged. Please click on the following links for the list of unrepresented Member States and the list of underrepresented regions and the WIPO Member States in these regions.

The Organization reserves the right to make an appointment at a grade lower than that advertised.

___________________________________________________________________ 

By completing an application, candidates understand that any willful misrepresentation made on this web site, or on any other documents submitted to WIPO during the application, may result in disqualification from the recruitment process, or termination of employment with WIPO at a later date, if that employment resulted from such willful misrepresentations.

In the event that your candidature is shortlisted, you will be required to provide, in advance, a scanned copy of an identification and of the degree(s)/diploma(s)/certificate(s) required for this position. WIPO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU) / United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link\: http\://www.whed.net/. Some professional certificates may not appear in the WHED and these will be reviewed individually.

Additional testing/interviewing may be used as a form of screening.  Initial appointment is subject to satisfactory professional references.

Additional background checks may be required.