Social media monitoring for UNDP CO Accelerator Lab Azerbaijan to define key patterns in correlation between language usage and gender stereotypes

Details

Mission and objectives

UNDP has been working in Azerbaijan for close to 3 decades. It opened its office in the country in the fall of 1992 soon after Azerbaijan gained independence and joined the United Nations. The UNDP activities in Azerbaijan initially focused on the provision of early recovery programme, especially to those affected by the Nagorno Karabakh conflict. Over time, UNDP’s role in Azerbaijan has shifted toward longer-term socio-economic development in line with the country’s evolving needs. In Azerbaijan, UNDP brings the best development models of the world in order to maximize the use of “black gold” derived from the oil wealth, to strengthen its “human gold”, to enlarge people’s choices and reduce inequalities. The main programming framework for all UN activities in Azerbaijan is the UN-Azerbaijan Partnership Framework (UNAPF) signed between UN and the Azerbaijani Ministry of Economy in 2016. The UNAPF is the United Nations’ strategic response to development needs in Azerbaijan as enshrined in the Vision 2020 and the 2030 agenda. The Framework is effective from 2016 through 2020. UNDP’s work focuses on poverty reduction, good governance and peace-building, climate change and disaster management, as well as economic development. UNDP provides support to governments to integrate the SDGs into their national development plans and policies. This work is already underway, as we support many countries in accelerating progress already achieved under the Millennium Development Goals. In Azerbaijan, UNDP’s programme of work is outlined in its “Country Programme Document 2016-2020” and is a result of close consultation with the Government. The current UNDP Country Programme Document contributes to three out of five UNAPF outcomes and is aligned with the Vision 2020 National Development Concept and the SDGs.

Context

With this task, UNDP Accelerator Lab will be monitoring online social media platforms (Instagram, Facebook, Twitter and TikTok) to spot the key patters and reactions in regard to gender stereotypes and barriers, gender-based violence. The selected volunteers will have the opportunity to provide social media monitoring as part of the gender equality initiative.

Task description

We are seeking 8 Online Volunteers to support us by monitoring different social media channels in Azerbaijani, Russian and English. To this end the Online Volunteers are asked: - To monitor social media channels in Azerbaijani, Russian and English. Each volunteer will be assigned a different language and look at Facebook, Twitter, Instagram, TikTok, as well as for the comments in social media on the pages of online media sources (a list will be provided) and provide a daily report based on the sources without translation to any specific language. The report needs to be categorized by the classification that will be provided. - Also separately images/memes needs to be also gathered in relation to the topic and shared separately.