Support with website and social media Analytics

Details

Mission and objectives

Tanzania Development Trust has been working with grassroots organisations in the poorest areas of Tanzania for 40 years. We are all volunteers and so every pound donated goes directly to projects. TDT was founded as a Charitable Trust in 1975 by the Britain Tanzania Society (BTS). BTS remains our parent body and pays the small administrative costs of TDT. That’s why we can promise that every pound donated is spent on projects. The people who run TDT and BTS are all volunteers who know the country well. No salaries are paid. We have no offices. When we visit projects we all pay our own expenses. Project requests come from Tanzania via our website, from visits, by word of mouth, through the BTS branch in Dar es Salaam or from NGOs in the UK. Applications are carefully checked. We ask for full estimates from contractors. We get clear evidence of community participation and approval from local Government officials. The system is designed to be as transparent as possible. In over 30 years we have had almost no loss by fraud or theft. We have built a safe house for girls refusing FGM and supported over 100 projects including bore holes for villages without water, school resources and solar panels for dispensaries

Context

We need analytics of how our website and social media is performing so that we can improve it to widen our reach and bring in more followers and donations. As all donations go directly to projects bringing clean water, girls' education and poverty alleviation his enables us to ensure progress towards the SDGs. Volunteers will benefit from working directly with a global team, learn new skills and see the impact of their work.

Task description

We are looking for someone with good experience with Google Analytics to produce monthly reports including insights to help us optimise the website & social media & understand the data to improve metrics. These are screenshots showing main features from Google Analytics plus the most impactful posts from our social media platforms, together with some recommendations for action in the following month. An example of a previous report is here https://tanzaniadevtrust.sharepoint.com/:b:/s/TDTSharePoint/EfX1bVaZMRVEjPkjs2YySi8BRzdlaFib97D7QVuNG3FUbw?e=Od6lwa