Social Media Officer

Details

Mission and objectives

UNDP has been working across Afghanistan for more than 50 years on challenges related to climate change and resilience, gender, governance, health, livelihoods and rule of law. Guided by the government and its Development Councils, our work is fully aligned with the Afghanistan National Peace and Development Framework and National Priority Programmes, and is carried out in close coordination with partner UN agencies under the One UN Framework. As the UN’s development network, we connect the Afghan government and people with the resources and information they need to drive their own development according to their own priorities, as well as to achieve the Sustainable Development Goals.

Context

UNDP is the leading United Nations organization fighting to end the injustice of poverty, inequality, and climate change. Working with our broad network of experts and partners in 170 countries, we help nations to build integrated, lasting solutions for people and the planet. UNDP has been working across Afghanistan for over 50 years, providing policy analysis and guidance on various issues, ranging from climate change and resilience, gender, governance, health, livelihoods, social cohesion, and the rule of law. The sudden change in power in August 2021 left Afghanistan amid political and economic instability and the collapse of essential services. UNDP Afghanistan refocused on strengthening the resilience of the community and its local markets, complementing the humanitarian efforts in the country, and averting a breakdown of the Afghan economy. UNDP is currently implementing its flagship crisis response programme, ABADEI (Area Based Approach to Development Emergency Initiatives), as part of the ongoing UN-led response to prevent a humanitarian catastrophe and the breakdown of Afghanistan’s economy following the August 2021 shift in power. ABADEI is a UNDP-led, local economic recovery strategy with a focus to help revitalize the local markets and communities with women entrepreneurs as one of its main driving forces. Main activities include cash for work, unconditional cash transfer, rehabilitation of infrastructure, supporting women enterprises and the private sector, agriculture, access to water, health, education, energy, and social cohesion. ABADEI aims to sustain essential services and address basic human needs for the people of Afghanistan in times of crises. Supporting dignified self-sufficiency of individuals and the community is directly aligned with the UN Transitional Engagement Frame (TEF) for Afghanistan. ABADEI is UNDP’s commitment to support community resilience and welfare. ABADEI in several local languages, means Community resilience and hope for a better future. ABADEI brings together UN agencies and NGOs to provide community-level solutions that complement urgent humanitarian interventions

Task description

Within the delegated authority and under the supervision of Communications Specialist or his/her designated mandated representative(s), the UNV social media Officer will: • Generate creative social media content for Twitter, Facebook, Instagram, LinkedIn, and other UNDP corporate social media platforms • Produce monthly digest of UNDP social media engagement and impact with audience and circulate to all staff • Propose and execute innovative ways of increasing followers including sponsoring posts. • Propose social media posts, tweets, retweets, and other content for senior management’s Twitter and other online accounts on weekly bases and when needed. • Monitor and moderate comments on social media posts, intervening as appropriate to answer questions and guide the conversation. • Produce social media content from the field, including photos and short videos that showcase UNDP’s flagship pogramme ABADEI and other projects achievements • Develop high-impact social media content – including graphics, videos, and other multimedia formats – that effectively informs and engages external audiences and supports media and advocacy campaigns. • Collect and analyze social media metrics to gauge reach, engagement, and other performance measures for social media posts, accounts, and campaigns, helping to inform results-based decision-making and drive the effective use of resources • Oversee the development and delivery of the social media content marketing plan • Publish/repurpose content across approved central social media brand outposts ( e.g. copy/articles, photography, video, etc.) • Co-ordinate the work of other content producers across the unit to develop content suitable for social media channels to fully engage youth and other audiences • Ensure brand compliance • Liaise with internal stakeholders on community management queries/issues • Deploy approved statements during crisis management • Strong customer service focus • Lead the content calendar process (inc. approvals), raising brand awareness, increased data capture and engagement levels across all activity • Optimize content for each distinct channel (whether content is written, photography, video or testimonial led), taking into account changing platform / audience requirements. Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities: • Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day). • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country. • Provide annual and end of assignment self- reports on UN Volunteer actions, results, and opportunities. • Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc. • Assist with the UNV Buddy Programme for newly arrived UN Volunteers. • Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.