BACKGROUND

Over the past 80 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster.

The International Rescue Committee UK is part of the IRC global network, which has its headquarters in New York and London. The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster.

The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.

IRC UK

IRC UK was established in 1997 to support the organisation’s global activities and particularly to diversify its donor base and be able to better advocate with policymakers on behalf of the people we serve. Since its establishment IRC UK has grown rapidly and now comprises approximately 180 staff.

In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva and Stockholm.

The Purpose of the Role

As a new member of the IRC UK’s social media team (within the Global Digital Engagement team), the Social Media Content Creator will produce short-form, straight-to-social videos and multimedia content that will grow the IRC’s brand online, engage a loyal following, and ultimately help encourage audiences to give.

The Social Media Content Creator is a new role that will grow our TikTok and Instagram channels. They will be a part of IRC’s Digital Engagement team and will work with multiple collaborators, across markets, build content that can live across platforms.

The ideal candidate lives on TikTok, Twitter, and Instagram (especially Instagram Reels) and has a deep understanding of what makes content perform— while still staying true to IRC’s core mission and values.

They will have experience editing social video, graphics, and copy writing for social. They will have their fingers on the pulse when it comes to trends. And they will understand what types of content audiences find deeply engaging and shareable. They will also have an understanding of social analytics.

KEY ACCOUNTABILITIES AND RESPONSBILITIES

●      Build, produce, edit and post video for IRC UK’s social media channels, predominantly Instagram and TikTok accounts

●      Produce and build other forms of multimedia content, such as but not limited to Instagram stories and social media graphics

●      Support the Senior Social Media Officer in reporting on the performance of social content and optimise for future execution

●      Find opportunities and emerging trends to participate in, when it makes sense for the IRC, and bring a creative mind to brainstorming sessions to pitch new content ideas

●      In liaison with our Mass Markets (fundraising) team, support on the management of incoming messages and monitor supporter activity across channels, responding to questions and comments from the public

●      Champion client voices and ensure our outputs reflect the IRC’sDEI values and are inclusive and accessible

●      Localising and adapting content from other markets to make suitable for UK channels

PERSON SPECIFICATION

Essential

Skills, Knowledge and Qualifications

·       Proven understanding of using social media – in particular Instagram and Tik Tok to build profile and influence UK audience

·       Passionate about TikTok and the pivotal role of videos online

·       Proficiency in the Adobe Creative Suite particularly Photoshop, Premiere, and After Effects strongly encouraged

·       Previous experience with social CMS and publishing tools, such as Sprout Social

·       First class storyteller and copywriter with strong attention to detail and the ability to produce compelling written content

·       Ability to prioritise and organise own workload and meet deadlines in a fast-paced, ambitious environment

·       Proven experience identifying and producing reactive content to trends

Experience

·         Demonstrable experience in a social media role from an agency, in-house or journalism video production

Preferred experience & skills:

·       Experience in Video Production, Film, Journalism, Communications, Social Media, Digital Marketing or equivalent degree or training

·       Excellent verbal and written communication skills

·       Ability to work both independently and in a dynamic, cross-functional global team structure

·       Strong organizational and time-management skills

·       Ability to manage and work through change in a proactive and positive manner

Working Environment:

●      UK based working from our offices near Bank/ St Paul’s. We implement a hybrid working model (one day in the office) but remote working will be considered on case by case basis

●      Standard office working environment

●      This role may require working remotely full or part time and part time remote employees may be required to share workspace.