Fundraising Appeals Officer

Terms of Reference

Fundraising Appeals Officer – Individual Contractor Marketing & Emergencies section – PSP

UNHCR, the UN Refugee Agency, is offering a Fundraising Appeals Officer – Individual Contractor position within the Marketing & Emergencies section - Private Sector Partnerships Service (PSP).

UNHCR is a global organisation dedicated to saving lives, protecting rights and building a better future for refugees, forcibly displaced communities and stateless people. Every year, millions of men, women and children are forced to flee their homes to escape conflict and persecution. We are in over 125 countries, using our expertise to protect and care for millions.

Title: Fundraising Appeals Officer
Duty Station: Home-based
Duration: 1 September 2021 – 31 December 2021 Contract Type: Individual Contractor
Closing date: 30 July 2021

Organisational context

The Private Sector Partnerships Service (PSP) sits within UNHCR's Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR has developed an ambitious Private Sector Fundraising Strategy which focuses on both Individual Giving and Private Sector Partnerships and identifies priority markets and regions.

Multi-country campaigns are one of the key drivers of income growth for UNHCR’s Private Sector Partnerships Service (PSP). This area of work includes short-term fundraising appeals designed to accelerate private sector funding from individuals for a specific cause or theme or in response to external events. Appeals will respond to topical events that resonate with donors and supporters such as the Covid pandemic, news coverage of refugee issues or global movements; offering a significant opportunity to increase funds and supporter engagement that is currently not fully realized.

The position

The fundraising appeals officer is required to develop and establish this new income driver. The contractor will work within the PSP campaigns team to ensure the ability to respond quickly as appeal opportunities arise and ensure that they are relevant, timely, creative and have donor appeal.

Duties and responsibilities

• Develop the systems, processes and propositions for the team to successfully run reactive appeals at short notice. This will include both donor acquisition and donor development;

• Consult and engage markets strategically for appeals and support them throughout the

  active period of any live appeal;

• Align appeals with existing campaigns where possible;

• Work with members of GCS to amplify any live appeal through media, social media, via

  influencers and Goodwill Ambassadors and on the website;

• Develop appeals to support Individual Giving (IG) and Partnerships and Philanthropy (PPH)

  strategic objectives such as conversion to regular giving and legacy fundraising;

• Monitoring and evaluation of all appeal results including working with the Digital

  Engagement Section on tracking and optimizing results;

• Donor impact reporting;

• Provide fundraising support on multi-country campaigns as required.

  Essential minimum qualifications and professional experience required
  The ideal candidate will possess the following qualifications and experience below:

• A minimum of 6 years of individual giving fundraising or marketing experience (With a Bachelor’s degree) / 5 years of experience (with a Master’s degree)

• Strong fundraising copy writing skills

• Experience of managing multi-channel marketing appeals and campaigns, ideally in the

  humanitarian sector

• Experience of managing cross-functional project groups