Marketing Strategy Consultant, COVID-19 Digital Classroom

Marketing Strategy Consultant, COVID-19 Digital Classroom

This position was posted on March 24, 2021. While we review all applications on a rolling basis, please note that we will prioritize applications received within the two weeks of the posting. Thank you.

The Role

The Marketing and Communications Strategy Consultant will create a marketing and communications strategy and implementation plan, to support the dissemination of the COVID-19 Digital Classroom online courses, mobile courses, and animations to frontline and community-based health workers. This role will be responsible for the development and rapid implementation of a marketing strategy for the COVID-19 Digital Classroom. 

With a passion for creativity, they will work alongside our Digital Classroom partners in raising awareness among target audiences of the Digital Classroom resources. The consultant will start with a five-day ‘sprint’ to create a marketing and communications strategy and associated two month calendar to implement the marketing strategy. The consultant will review existing brand guidelines, understand consortium partners and their networks, and review data dashboards to understand current and target learners for Digital Classroom material. They will focus on maximizing networks and contacts amongst the consortium members and additional communications team to reach target audiences. 

Project Details

• Commitment – 10 days (5 day sprint with 5 additional days of support over the course of three months) with an immediate start preferred 
• Remuneration – Maximum estimated fees upon completion of $4,950 

What You'll Do

Five Day Sprint

• Review and revise (as needed) existing brand guidelines for the Digital Classroom Review existing brand guideline documents including toolkits, templates, and previous email and social media campaigns.
  • Suggest any necessary updates to current brand guidelines and update documentation as needed.
  • Share updated guideline documents with all Digital Classroom consortium members. 

• Develop a comprehensive and sustainable marketing strategy for Digital Classroom online courses, mobile courses, and animations
  • Create an integrated marketing plan, including specific marketing tactics for online courses, mobile courses, and animations, to share amongst the consortium partners and optimise partner networks. 
  • Schedule a two-month calendar of marketing content for roll out across all dedicated social media channels and partner contacts.
  • Maximize existing networks and contacts amongst consortium membership and wider external partners by identifying key partners for targeted marketing for dissemination.
  • Document best practices for country-level marketing, including marketing to ministries and country partners.

• Coordinate with M&E team to integrate the marketing plan into broader M&E efforts 
  • Design marketing strategy to meet objectives stated by M&E team and informed by data collected to-date.
  • Work with an M&E team to ensure data and learning from all marketing and comms activities are captured.

Additional support

• Ongoing support for strategy implementation
  • Provide support for the implementation of the marketing and communications strategy by answering questions from Digital Classroom consortium members, launching social media campaigns, reviewing marketing materials, etc.
  • Review course data after marketing strategy launch and revise as needed to ensure marketing strategy meets stated goals and reaches target audience.

About Last Mile Health 

Last Mile Health partners with governments to design, scale, strengthen, and sustain high-quality community health systems, which empower teams of community and frontline health workers to bring life-saving primary healthcare to the world’s most remote communities. LMH is a registered 501(c)3 non-profit organization with offices in Liberia, Malawi, Boston and New York. For more information, visit www.lastmilehealth.org.

We are an equal opportunity employer and value diversity at LMH. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.