Generation Equality Forum Web and Social Media Consultant

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The year 2020 marks the 25th anniversary of the Fourth UN World Conference on Women and adoption of the Beijing Declaration and Platform for Action (1995), the international blueprint for gender equality and women’s empowerment. In that context, UN Women is convening the Generation Equality Forum (GEF), a global gathering for gender equality, co-chaired by France and Mexico, with the leadership and partnership of civil society.

Building on the Beijing+25 national and regional reviews and CSW64, and the organizational Generation Equality public advocacy campaign that was launched in May 2019, the Generation Equality Forum will kick off in Mexico in May 2020 and culminate in Paris on 7-10 July 2020. The Generation Equality Forum is a civil society–centred, multi-stakeholder, global gathering for gender equality, convened by UN Women and co-hosted by the governments of Mexico and France.

For that purpose, UN Women’s Communications & Advocacy Section, within the Strategic Partnerships Division, in collaboration with the Generation Equality Forum Secretariat housed within UN Women’s Civil Society Division, seek to recruit a Web and Social Media Consultant who will assist the GEF Communications Consultant in the implementation of the Communications Strategy for the Generation Equality Forum, working in close collaboration with the UN Women Communications and Advocacy Section, the Generation Equality Forum Secretariat and the Communications Sub-group.

The Web and Social Media Consultant will generate content for the Generation Equality Forum owned channels, including by adapting relevant content already featured as part as the global Generation Equality campaign, hosted by UN Women, as well as including relevant content from the co-hosts and civil society. They will also undertake other communications duties as required.

Duties and Responsibilities

Key Functions and Activities

1. Support the Communication Consultant and senior Communications Advisor in the development and implementation of the Generation Equality Forum’s communications strategy (January-August 2020)

• Assist with production and dissemination of communication materials about the Generation Equality Forum.
• Provide support as needed in the framework of the coalition building and partnership development efforts undertaken around the Generation Equality Forum.
• Attend to and report on meetings regarding communications on the Generation Equality Forum.
• Support knowledge-sharing to different stakeholders involved, both internally and externally.

2. Editorial assistance and web production for the Generation Equality digital platform

• Assist with content planning and lay out.
• Under the supervision of the Communications Consultant, write, edit and proofread content for the platform and social media channels.
• Post content, updates and upload documents using the content management system.
• In coordination with the UN Women photographer, select photos and write captions to illustrate the website and other communications materials. 
• Monitor content and suggest/cross-post from the UN Women website, especially on the Generation Equality public campaign, adapting it to be posted on the Generation Equality Forum website.
• Monitor traffic and audience analytics and report to the Communications Consultant.
• Write and proofread content for the Generation Equality digital platform, including providing support if needed with the discussion forums.  

3. Generate messaging and assets for social media in the lead to, during and immediate aftermath of the Forum, in collaboration with the UN Women Social Media team

• Work with the UN Women Social Media team on producing and curating content that reflects communications priorities and key messages for the Generation Equality Forum.
• Monitor and moderate comments on social media posts, intervening as appropriate to answer questions and flagging sensitive content to the communications specialist and relevant UN Women colleagues.
• Produce social media content, including photos, short videos and interviews.
• Assist with the coordination of the communications focal points in the sub group about social media activity.
• Produce analytics and report on effectiveness of the social media activities during and after the Generation Equality Forum.

Deliverables

• Production of GEF communication materials.
• Inputs to planning and layout of GEF digital platform.
• Updates to digital platform including newsworthy, strategic content, photos and multi-media.
• Contents including articles, posts, photos, short videos, and interviews for digital platform, social media and other media outlets.
• Social media analytics.
• Coordination with UN Women Social Media team and the Generation Equality Forum Secretariat to implement the social media objectives from the Communications Strategy.

Supervision

The Consultant will be supervised by the GEF Senior Communications Advisor and work very closely with the GEF Communications Consultant and the Generation Equality Communications Subgroup.

Competencies

Functional competencies

• Proficiency in using new technologies, analytics tools and web -based platforms.
• Experience in writing for websites and blogs.
• Proficiency in the use of content management systems; and in the use of HTML and CSS.
• Proven experience in the strategic use and monitoring of web contents.
• Proven experience in proofreading editorial material, including the use of style guides.
• Experience in generating content and other assets for social media.
• Excellent communications skills working across platforms and channels, online and offline.
• Excellent organizational skills, including experience in managing conflicting demands, meeting deadlines and adjusting priorities.
• A positive attitude and flexibility in managing work tasks in a high-pressure environment.
• Adheres to a human rights approach in engaging with all persons.

Core Values and Guiding Principles

• The consultant will adhere to the United Nations' core values, integrity, professionalism and respect for diversity, as well as its core competencies related to communication, teamwork, planning and organizing, creativity, commitment to continuous learning and technological awareness.

Required Skills and Experience

Qualifications and experience required

• Master’s degree or equivalent in Communications, Journalism, Media, Advocacy or similar is required.
• At least 3 years of experience in communications, journalism, campaigns, advocacy, at the international level.
• Robust experience in writing, editing, content production and dissemination for online and offline audiences at the international level.
• Experience working with civil society is an asset.
• Experience working with the UN is an asset.

Languages

• Written and oral fluency in English is required.
• Knowledge of French and/or Spanish is an asset.