Digital Fundraising Consultant

Background

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The UN Women Strategic Partnerships Division is responsible for proactively driving the strategic positioning of UN Women and ensuring that the size, sources and predictability of its resources help the organization achieve its strategic goals. 

The National Committees for UN Women are independent non-profit, non-governmental organizations established to generate greater political and financial support for UN Women. National Committees are present in 12 countries? and work to support UN Women through advocacy campaigns to increase political support for gender equality and women’s empowerment issues; public awareness activities to mobilize individual supporters who can amplify UN Women advocacy messaging on priority issues affecting women; and dynamic fundraising initiatives, including face-to-face, telemarketing, direct mail and digital fundraising. Over the years, the partnership with National Committees has developed from generating political and financial support from Member States to active fundraising from individuals and the private sector, and media outreach to increase visibility of gender equality issues and UN Women. ?

2020 will be a pivotal year for the accelerated realization of gender equality and the empowerment of all women and girls. It will be a turning point marking the ten-year countdown to the 2030 Agenda for Sustainable Development and the 10 year anniversary of UN Women and the twenty-fifth anniversary of the adoption by 189 governments of the Beijing Declaration and Platform for Action (1995) (Beijing + 25), a blueprint for advancing women’s rights worldwide which remains a defining framework for women’s empowerment today.

Recognizing Beijing+25 as a huge opportunity for targeting UN Women’s individual supporter audience, UN Women is committed to getting fit for digital fundraising and revamping its online giving presence and experience, by developing and rolling-out the system road test to be fit for success and accelerating rapidly to be ready for the major opportunity of Beijing+25 in 2020.

Under the supervision of the Head of Individual, Public and Digital Giving, the Digital Fundraising Consultant will focus on the development and implementation of a digital fundraising strategy and plans, including revamping UN Women’s online giving; and expanding its Google AdWords, display advertising, Facebook advertising and digital fundraising. S/he will also work with UN Women’s National Committees to develop digital fundraising skills, expertise and capacities.

Duties and Responsibilities

• From January to March 2020:
  1. Develop UN Women digital fundraising strategy, action plan and budget, including messaging, approach, landing pages and user experience.
  2. Assess UN Women digital fundraising infrastructure and recommend actions to build a platform for global donations and lead generation, to accept donations from donors globally, including assessments and recommendations on payment gateway/processor functionality, database, donation platform CMS, email marketing tools.
  3. Research platforms that encourage new ways of giving or to better reach certain audiences through platforms that UN Women is already using.
  4. Develop UN Women’s digital fundraising policy, including guidelines for Regional and Country Offices on protocols, business ownership and approval process.
  5. Develop and implement a digital fundraising campaign for International Women’s Day.

• From April to June 2020:
  1. Support UN Women National Committees with the development of their digital fundraising plans in the 2020-2021 Biennial Partner Plans.
  2. Develop and implement digital fundraising campaigns for Mother’s Days and Father’s Days, and for the Generation Equality Forum convened by UN Women.

• From July to September 2020:
  1. Put in place full analytics and tracking of digital fundraising activity so that user journeys are optimized and conversion from prospect to donor is improved. Create a reporting dashboard for use by senior management.

• From October to December 2020:
  1. In October/November 2020 deliver training on digital fundraising at the Annual meeting of UN Women’s National Committees. Use the opportunity of the Annual Meeting to review progress against National Committee digital fundraising plans, and provide feedback to National Committees on how they can improve their digital fundraising.
  2. Develop and implement digital fundraising campaigns for the 16 Days of Activism, Giving Tuesday and End of the Year.

• Throughout the year
  1. Quickly develop and implement digital fundraising campaigns for Humanitarian Appeals, as necessitated by emergencies.
  2. Provide guidance and technical support on digital giving and online fundraising to UN Women National Committees.
  3. Set up paid digital marketing initiatives including Google AdWords and Facebook advertising.
  4. Create content, including email marketing drives, ad copy for digital platforms and visual assets, as needed.
  5. Enable donation and lead generation in multiple markets during key moments where UN Women has a higher media presence.

Competencies

Core Values:

• Respect for Diversity
• Integrity
• Professionalism

 Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues
• Accountability
• Creative Problem Solving
• Effective Communication
• Inclusive Collaboration
• Stakeholder Engagement
• Leading by Example

 Please visit this link for more information on UN Women’s Core Values and Competencies: http://www.unwomen.org/-/media/headquarters/attachments/sections/about%20us/employment/un-women-employment-values-and-competencies-definitions-en.pdf  

 Functional:

• Strong organizational and time management skills.
• Ability to work under pressure, to follow deadlines and handle numerous tasks simultaneously.
• Knowledge of gender equality and women’s empowerment issues.
• Strong multi-tasking skills and managing shifting priorities.
• Ability to organize and complete multiple tasks by establishing priorities.
• Ability to coordinate and monitor of tasks to achieve results.
• Ability to establish, builds and sustains effective relationships with clients, demonstrating understanding of client’s perspective; anticipates client needs and addresses them promptly.
• Ability to make effective timely decisions, sound judgment and decision-making skills.
• Ability to consistently work with energy and a positive, constructive attitude.
• Demonstrated excellent oral and written communication skills.
• Comprehensive understanding of key digital fundraising techniques especially email marketing, Google search advertising, website analytics, social media and display advertising and Search Engine Optimisation.
• High level of communications and presentation skills.

Required Skills and Experience

Education:

• University degree in public relations, marketing, advertising, business administration or similar, plus relevant postgraduate qualifications.

Experience:

• At least eight years of progressively more responsible professional experience with digital commercial marketing/private sector fundraising, especially digital fundraising. 
• Work experience within the UN system is a strong asset as well as international NGOs working in multiple markets.  
• Experience in international development, donor aid programmes or another related field.
• Experience of working across large NGOs or UN bodies in the area of digital fundraising and engagement, helping them to achieve significant growth in income.
• Experience in commercial marketing with a focus on digital marketing for leading brands and clients an asset.
• Extensive and proven experience of working with suppliers and agencies in the digital sector to deliver results and support income growth an asset.

 Language:

• Fluency in oral and written English is required.
• Intermediate knowledge of another official UN language (Arabic, Chinese, French, Russian and Spanish) is desirable.