Communication Officer (Digital), NO-1, Brasilia, Brazil

The Communication Officer (Digital) will be responsible for assisting in planning, implementing, monitoring and evaluating an advocacy and communication strategy to get children’s and women’s issues into the public domain, strengthen political will in support of UNICEF's mission and objectives in the country, and enhance the organization’s credibility and brand.

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Position

The Communication Officer (Digital) will be responsible for assisting in planning, implementing, monitoring and evaluating an advocacy and communication strategy to get children's and women's issues into the public domain, strengthen political will in support of UNICEF's mission and objectives in the country, and enhance the organization's credibility and brand. The role of the incumbent of this post will be key in the achievement of the Communication and Public Advocacy Strategy goals and also the Program Component IV goals by providing technical support to the implementation of digital and social media strategies.

Key Expected Results

1. Support to monitoring and reporting of programme results

- Ensure that baselines are established against which the achievement of objectives of the Communication Strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.
- Prepare monitoring and reporting information for supervisor on agreed performance indicators to drive more efficient management and accountability for results.

2. Support to monitoring online mentions and actions

- Ensure that mentions about UNICEF's Brand and UNICEF's Initiatives are monitored on digital media.
- Measure the performance of proprietary presences of UNICEF Brazil in digital media, evaluates the performance and suggests new approaches when needed.
- Listen to discussions on UNICEF and on issues and campaigns of interest of the organization in social media, both nationally and internationally.
- Contribute to social media monitoring provided by partners.

3. Support to knowledge management and capacity building

- Research, analyzes, verifies and synthesizes information on best practices and lessons learnt to support knowledge development and capacity building.
- Support capacity development activities related to performance monitoring, programme development, and related internal UNICEF systems/tools by preparing training materials and participating on exercises pertaining to program processes and procedures which aim to build capacity of stakeholders.
- Effective and timely professional assistance to disseminate the contents of the programme areas of UNICEF in Brazil. Work together with the others teams for an optimum implementation of social media channels in support of Communication and Public Advocacy Strategy.

4. Support the management of UNICEF's digital and social media strategies

- Ensure that the production of communication products and materials is timely executed and followed up to support country communication strategy, regional and global campaigns and priorities and to support resource mobilization as set out in the work plan.
- Effective and timely professional assistance towards development of strategies in social media outreach and public engagement for the messages and campaigns of UNICEF in Brazil.
- Update the content of UNICEF's proprietary presences in Brazil in digital media channels.
- Support to plan and craft social media posts for UNICEF's social media channels: Facebook, Twitter, Instagram, LinkedIn, YouTube and other channels that may be created.
- Interact with users of social presence of UNICEF in Brazil and assists them on their needs for information of UNICEF's operational aspects.
- Support the implementation of an e-CRM through use of social media to generate leads and create means of engaging with this audience.
- Produce images, infographics and basic video editing on UNICEF's actions to be published UNICEF's Brazil social media.

Qualifications of Successful Candidate

Education

- First level university degree (Bachelor or equivalent) in Communications, Journalism, Public Relations or related field is required.

Experience

- A minimum of one (1) year of relevant professional work experience in the area of social media channels and monitoring tools is required.

- Additional years of experience in communication, print and broadcast media and/or interactive digital media is considered an asset.

- Previous professional work experience with digital monitoring tools and social media data analysis is desirable.

- Past work experience in the area of creative design and knowledge of social media community management is considered an asset.

Language

- Fluency in Portuguese and English is required. Knowledge of an additional UN Language (Arabic, Chinese, Russian, Spanish) is considered an asset.

Competencies of Successful Candidate

Core Values

• Commitment
• Diversity and Inclusion
• Integrity

Core Competencies

• Communication (II)
• Working with People (I)
• Drive for Results (I)

Functional Competencies

• Analyzing (II)
• Applying Technical Expertise (I)
• Planning and Organizing (II)
• Following Instructions and Procedures (I)
• Persuading and Influencing (I)

To view our competency framework, please click here. 

Please note that this Vacancy Announcement is open for competition to Brazilian nationals only.

UNICEF is committed to diversity and inclusion within its workforce and encourages qualified female and male candidates from all religious and ethnic backgrounds, representing the diversity of Brazil, such as black and indigenous people, to apply to become a part of our organization. Candidates will be treated equally regardless of gender, sexual orientation, special needs, social and HIV/aids status. UNICEF is a smoke-free environment.