Promotion and management of M-Report Tool and Sunush Platform (Only for nationals of Kyrgyzstan)

UNICEF office in Kyrgyzstan is hiring a consultant to promote and manage M-Report Tool and Sunush Platform. Консультативные услуги: Продвижение и управление инструментом M-Report и платформы Sunush. Всех заинтересованных просим заполнить он-лайн анкету (перейдя по ссылке) и прикрепить резюме, сопроводительное письмо и постатейный Бюджет c однодневной/ месячной ставкой (включая суточные, проживание и транспортные расходы, если в Техническом задании предполагаются поездки). ВНИМАНИЕ! Несоблюдение данного требования повлечет дисквалификацию Заявки.

f you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you.

For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

Purpose of the Assignment

To support UNICEF and relevant partners in promoting technology and media based instruments of child and youth participation, such as M-Report – mobile social monitoring SMS-based tool and child-centered media platform sunush.baldar.kg.

Assignment Tasks

1. Provide communication support while updating the design of mnenie.kg website. Make sure that the website's design is user-friendly, modern and attractive to urban and rural youth.
2.  Implement the communication plan developed by UNICEF and NISS to promote M-report : advise on the new design of mnenie.kg ; provide content for social media and the website based on NISS' analytical statements resulting from surveys; organize promo activities with celebrities; conduct promo contests for youth and children on social media channels; promote M-Report on traditional media; organize meetings with youth and children jointly with NISS to feed into the M-report, present and discuss results.
3. Monitor the communication activities conducted by NISS throughout Kyrgyzstan and provide support, when needed.
4. Keep abreast of situation and trends concerning children and youth to advise NISS, UNICEF and relevant partners on new survey topics, communication strategies as well as approaches for increasing and sustaining respondents number and their engagement;
5. Draft at least three human interest stories and blogs for various UNICEF platforms based on the results of the M-report surveys and their impact;
6. Draft at least three youth and child friendly articles for mnenie.kg website as well as other UNICEF platforms about application of M-report in youth and child self-governances and their role in implementation of Sustainable Development Goals (SDG); support NISS in making mnenie.kg an active website based on best international experience of applying mobile, text and SMS-based technologies; support NISS with finding topics, taking pictures, producing graphics etc.  
7. Review and support the preparation of press releases with NISS for mnenie.kg website and disseminate to secure media coverage. 
8. Provide substantial inputs and support to UNICEF's participation in the M-report's Steering Ethical Steering Committee during the questionnaire development for the M-Report pools; Participate in all discussions conducted by NISS on the outcome of the questionnaires; Liaise with UNICEF colleagues regarding the inclusion of UNICEF mandate relevant questions.
9. Liaise with national and local journalists from print and broadcast media regarding publishing articles on M-Report; Be available to handle media inquiries and be interviewed on M-Report, if requested.
10. Support NISS with the outline and draft of annual report covering M-Report's statistics and achievements; Develop context-specific, user friendly communication material to present outcomes of M-report surveys; Liaise with journalists and opinion leaders to increase the awareness of the M-report outcomes.
11. Support promotion of M-Report among different international donors together with NISS.
12. Support NISS with liaising with mobile companies, if needed.
13. Support UNICEF and its partners in developing a promotion plan of the Sunush.kg web-platform and its implementation and monitoring.  
14. Provide guidance the implementing partners and support the development of press-releases, blogs and human interest stories related to Youth Voices and Sunush.
15. Provide other media and communications support, as requested.

Expected Deliverables

Qualifications of Successful Candidate

Education

• Higher education in communication, public relations or journalism

Years of relevant experience

• At least two years of experience of communication work in child and youth sector
• At least two years of experience in designing and developing communication plans and materials to create awareness, reduce resistance, generate buy-in and communicate the benefits of change for different target groups (provide two samples of articles/texts)

Competencies of Successful Candidate

• Proven ability to design and develop engaging and effective communication deliverables across a wide range of media (newsletters, TV, web, social media)
• Superior knowledge of Russian language. Knowledge of English and Kyrgyz language is an asset. 

Reporting and supervision  

The consultant will report to and Youth and Adolescent Development Officer in Bishkek and Communication/Youth and Adolescent Development Officer in Osh Zone Office.

Duration: end March 2017 – January 2018

Duty Station and Official Travel Involved: Bishkek, Kyrgyzstan with six monitoring trips to different regions including two trips to Batken (4 days), 2 trips to Osh and Jalalabad Province (4 days), 1 trip to Talas (2 days) and one trip to Issyk-Ata (1 day). Other trips may be planned if needd

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above (including travel and daily subsistence allowance, if applicable).  Applications submitted without a daily/monthly rate will not be considered.

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization. TOR_2017_M-Report Communication_Clean.docx  TOR_2017_M-Report Communication_Clean_RUS.docx