Consultant/Contractor To Produce Ads Targeting Teens on Child Abuse

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments.

 

Background:

UNICEF Office for the Eastern Caribbean Area has a Programme of Cooperation with 12 countries: Antigua and Barbuda, Anguilla, British Virgin Islands, Barbados, Dominica, Grenada, Montserrat, St. Lucia, St. Vincent and the Grenadines, St. Kitts and Nevis, Turks and Caicos Islands and Trinidad and Tobago.

In 2013, the UK Overseas Territories of Anguilla, Montserrat, Turks and Caicos and British Virgin Islands launched the Break the Silence (BTS) –End Child sexual Abuse Campaign and since then has implemented interventions to educate different target groups about child abuse. One target groups that is often overlooked is adolescents. In 2015/2016 UNICEF, with funding from UK AID, supported the relevant Child Protection Departments in these countries with a consultancy to develop culturally relevant and age appropriate messages for teens. These messages now need to be produced for airing on radio and on social media.

Purpose of Consultancy:

The purpose of this Consultancy is to produce messages for radio and social media targeting adolescent's boys and girls.

Scope:

Under the guidance of UNICEF, the Consultant will:

1. Review the attached messages and revise them if necessary (See Annex A)
2. Source the necessary talents, graphics and music beds for the ads
3. Produce draft ads and pre-test them with adolescents from the countries
4. Based on feedback from the pre-test finalize the ads 

Deliverables:

The Consultant will deliver the following outputs:

1. 4 radio ads
2. 4 social media ads

Duration of Contract, Outputs and Delivery Dates and Details:

The contract will run from 22 March 2017 – 4 May 2017

Qualification or Specialized Knowledge/Experience Required:

The contractor should have:

• At least an Associate's Degree in video production or a related field.
• At least 5 years demonstrated experience in video production. Previous production of materials for social media and for teens/adolescents would be an asset.
• Excellent writing skills in English.

Contract Supervisor:

Lisa McClean-Trotman, the Communication for Development Specialist for UNICEF Office for the Eastern Caribbean Area, will supervise this assignment.

Official Travel:

This assignment may require travel outside the duty station (Barbados) to pre-test the productions with adolescents in the 4 UK OTS; However the Consultant/Contractor should find a cost effective way of pre-testing the ads. 

Estimated Budget:

The fee for this assignment is negotiable. Any anticipated travel costs should be included in the budget submitted

Payment Schedule:

Consultants/ Contractors will be paid in a phased approach based on required deliverables.

Conditions of Service:

Prior to commencing the contract, the Individual Consultant will be required to submit a statement of good health, accompanied by a recent Medical Certificate which indicates that the Consultant is fit for work and travel (if applicable). In addition, the Consultant is required to certify in the Health Statement that he/she is covered by medical/health insurance. The statement includes confirmation that he/she has been informed of any inoculation required for the country or countries to which travel is authorized. He/she takes full responsibility for the accuracy of the statement.

Institutional contractors or corporate entities will be required to submit certificate of registration or certificate of incorporation. Those companies which have not worked with UNICEF before will be required to submit samples of their work.

Medical certification is not required for corporate entities.

Recourse: 

UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if work/outputs is incomplete, not delivered or for failure to meet deadlines. Performance indicators against which the satisfactory conclusion of this contract will be assessed include: timeliness/quality of submission and responsiveness to UNICEF and counterpart feedback.

How to apply:

Prospective contractors should apply through UNICEF's Talent Management System and submit a cover letter and a detailed proposal on your concept for production of the messages and samples of previous work produced no later than 5:00 pm (EST) on March 17^th, 2017. The submission package should include the following:

1. A cover letter
2. A detailed curriculum vitae or background of the corporate entity in English
3. A proposal with evidence of audio visual materials previously produced.
4. P-11 form

UNICEF is committed to diversity and inclusion within its workforce, and encourages qualified female and male candidates from all religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of our organization.

 

ANNEX A:

MESSAGE #1

Whether I dress UP or Dress DOWN

MY Dress is NOT an invitation for SEX

Voice over: "BREAK THE SILENCE – CHILD SEXUAL ABUSE IS ONE SECRET WE SHOULD NEVER KEEP

 

MESSAGE #2

I'm pretty. I'm priceless. I'm powerful.   I'm not for sale.

For example : A good-looking teenager is at a bus stop. She is texting on a cell phone. A man in a car is looking at her very seductively. The tip of his tongue is showing slightly at the side of his mouth. One hand is on the steering wheel and the other is holding a very expensive looking phone. Text: Gotcha… NOT! I'm pretty. I'm priceless. I'm powerful.   I'm not for sale.

 

Voice over: "BREAK THE SILENCE – CHILD SEXUAL ABUSE IS ONE SECRET WE SHOULD NEVER KEEP

 

MESSAGE #3 (could be in the form of a rap/dub/soca or music which attracts teenagers)

If he feels you up (echo: if she feels you up)

                                                                                                                It is CSA

And if he peeps at you (echo: if she peeps at you)

                                                                                                                It is CSA

If he talks sex talk (echo: if she talks sex talk)

                                                                                                                It is CSA

And he wanna shoot sex film (echo: she wanna shoot sex film)

                                                                                                                It is CSA

If he shows you his ting (echo: and she shows you her ting)

                                                                                                                It is CSA

And he wan' see your ting (echo: she wan' see your ting)

                                                                                                                It is CSA

Shout "NO CSA"

Don't keep it to yourself

                                                                                                                It is CSA

Make somebody know

                                                                                                                It is CSA

'Cause it should be done

                                                                                                                It is CSA

Shout "No CSA"

Voice over: "BREAK THE SILENCE – CHILD SEXUAL ABUSE IS ONE SECRET WE SHOULD NEVER KEEP

 

MESSAGE 4

A picture of macho looking adolescent boys in different poses but all seemingly lost in thought. The boys' gaze is focused on a think bubble which shows a woman about to undress. Another bubble shows a boy at the starting line on a track, bending over about to start the race.

 

Voice over:   The race is on. Hormones are raging. Get on your mark. Stay in your lane. Avoid the pitfalls of early sexual activity. Having sex with an older woman does not define who you are.