Details
Mission and objectives
About us
United Nations Children's Fund (UNICEF) is the driving force that helps build a world where the rights of every child are realized. We believe that nurturing and caring for children are the cornerstones of human progress. UNICEF was created with this purpose in mind – to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path. We advocate for measures to give children the best start in life, because proper care at the youngest age forms the strongest foundation for a person’s future.
UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential. It is guided by the Convention on the Rights of the Child and strives to establish children's rights as enduring ethical principles and international standards of behaviour towards children.
UNICEF provides long-term humanitarian and developmental assistance to children and mothers in 191 countries through country programmes and National Committees.
What We Do
UNICEF works to protect the rights of every child in South Sudan
United Nations Children's Fund (UNICEF) is the driving force that helps build a world where the rights of every child are realized. We believe that nurturing and caring for children are the cornerstones of human progress. UNICEF was created with this purpose in mind – to work with others to overcome the obstacles that poverty, violence, disease and discrimination place in a child’s path. We advocate for measures to give children the best start in life, because proper care at the youngest age forms the strongest foundation for a person’s future.
UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential. It is guided by the Convention on the Rights of the Child and strives to establish children's rights as enduring ethical principles and international standards of behaviour towards children.
UNICEF provides long-term humanitarian and developmental assistance to children and mothers in 191 countries through country programmes and National Committees.
What We Do
UNICEF works to protect the rights of every child in South Sudan
Context
The Communication Specialist (Digital Content) is technical lead for the creation, coordination, and dissemination of compelling digital content that strengthens UNICEF South Sudan’s visibility and influence, including emergency context. The role ensures that high quality storytelling, multimedia production, and digital engagement to effectively highlight the situation of women and children, demonstrate programme impact, acknowledge donor contributions, and support advocacy and fundraising priorities.
Central to this role is the planning and delivery of impactful content across UNICEF South Sudan’s digital platforms, including social media, the website, and media channels. The specialist ensures that all digital outputs are timely, on brand and aligned with communication and advocacy objectives.
Reporting to the Chief of Advocacy and Communications, the incumbent is accountable for implementation of the office’s digital communication strategy and driving innovative online campaigns. This includes overseeing the content plan, ensuring brand consistency, optimizing audience engagement, and monitoring digital performance to strengthen outreach and stakeholder engagement.
Central to this role is the planning and delivery of impactful content across UNICEF South Sudan’s digital platforms, including social media, the website, and media channels. The specialist ensures that all digital outputs are timely, on brand and aligned with communication and advocacy objectives.
Reporting to the Chief of Advocacy and Communications, the incumbent is accountable for implementation of the office’s digital communication strategy and driving innovative online campaigns. This includes overseeing the content plan, ensuring brand consistency, optimizing audience engagement, and monitoring digital performance to strengthen outreach and stakeholder engagement.
Task description
Within the delegated authority and under the supervision of the Chief of Communication or his/her designated mandated representative(s), the UN Volunteer Communication Officer will:
Digital Planning.
• Implement a plan of digital content for all UNICEF South Sudan platforms
• Develop a robust monitoring framework to track digital analytics
• Ensure the content planner is developed and updated each week
• Support online reputation management
• Continuously reinforce UNICEF's inclusive storytelling approaches, representing children and parents with dignity and full consent
Content Production:
• Working closely with the Chief of Communication/Advocacy and Programme teams, identify and develop compelling programme impact stories
• Ensure timely, wide dissemination and cross-promotion of UNICEF South Sudan's digital content
• Support production of multimedia content (e.g., infographics, videos, photo galleries, social media packages, factsheets) for broadcast media and digital platforms, in line with UNICEF brand and guidance
• Undertake visits to UNICEF programmes to capture key assets and content
• Draft and edit content for the website and social media in line with the country communication strategy and global brand
• Oversee the maintenance of the online digital asset management system (DAM, We Share) , making sure South Sudan content is uploaded regularly
• Manage the adaptation of existing stories to meet specific needs of diverse stakeholders and media outlets
• Share relevant material with UNICEF's internal and external partners through the partnerships' focal points in the office
Website management:
• Working closely with the Communication Officer (Media / Advocacy) and the Communication Associate, ensure UNICEF South Sudan website is regularly updated with high-quality content to address communication objectives of the office (fundraising, advocacy, donor visibility)
• Draft content for custom web pages and microsites for UNICEF campaigns as needed
• Regularly monitor audience reach and engagement in line with targets
Digital Campaigns:
• Develop and implement local digital campaigns to advance the country advocacy strategy as well as Social and Behavior Change (SBC), donor recognition, and fundraising objectives
• Connect with and amplify global advocacy campaigns as relevant and needed
Resource Mobilization and Donor Recognition
• Create and gather content to fulfill obligations to donor visibility and recognition plans
• With guidance and direction from the partnerships team, organize content and coverage of key priority donor activities
• Keep a record of all donor posts and content to input into donor reports as required
Capacity Building and Support:
• Advise UNICEF colleagues and staff on social media and reinforce global and local guidance
• Identify opportunities to strengthen the capacity of partners through appropriate brand, advocacy, and communication training.
Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate part of their working time to some of the following suggested activities:
• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV (United Nations Volunteers) and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day)
• Be acquainted with and build on traditional and/or local forms of volunteerism in the host country
• Provide annual and end-of-assignment self-reports on UN Volunteer actions, results, and opportunities
• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.
• Assist with the UNV Buddy Programme for newly arrived UN Volunteers
• Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.
Results/expected outputs
• As an active UNICEF team member, efficient, timely, responsive, client-friendly, and high-quality support rendered to UNICEF and its beneficiaries in the accomplishment of his/her functions, including:
• Providing compelling, engaging content, in line with UNICEF brand, to increase audiences connected through UNICEF South Sudan digital platforms
• Guiding staff and consultants on digital content and social media
• Reducing the risk to UNICEF's reputation through content on UNICEF's and other digital platforms in South Sudan
• Age, Gender and Diversity (AGD) perspective is systematically applied, integrated, and documented in all activities throughout the assignment
• A final statement of achievements towards volunteerism for peace and development during the assignment, such as reporting on the number of volunteers mobilized, activities participated in, and capacities developed.
Digital Planning.
• Implement a plan of digital content for all UNICEF South Sudan platforms
• Develop a robust monitoring framework to track digital analytics
• Ensure the content planner is developed and updated each week
• Support online reputation management
• Continuously reinforce UNICEF's inclusive storytelling approaches, representing children and parents with dignity and full consent
Content Production:
• Working closely with the Chief of Communication/Advocacy and Programme teams, identify and develop compelling programme impact stories
• Ensure timely, wide dissemination and cross-promotion of UNICEF South Sudan's digital content
• Support production of multimedia content (e.g., infographics, videos, photo galleries, social media packages, factsheets) for broadcast media and digital platforms, in line with UNICEF brand and guidance
• Undertake visits to UNICEF programmes to capture key assets and content
• Draft and edit content for the website and social media in line with the country communication strategy and global brand
• Oversee the maintenance of the online digital asset management system (DAM, We Share) , making sure South Sudan content is uploaded regularly
• Manage the adaptation of existing stories to meet specific needs of diverse stakeholders and media outlets
• Share relevant material with UNICEF's internal and external partners through the partnerships' focal points in the office
Website management:
• Working closely with the Communication Officer (Media / Advocacy) and the Communication Associate, ensure UNICEF South Sudan website is regularly updated with high-quality content to address communication objectives of the office (fundraising, advocacy, donor visibility)
• Draft content for custom web pages and microsites for UNICEF campaigns as needed
• Regularly monitor audience reach and engagement in line with targets
Digital Campaigns:
• Develop and implement local digital campaigns to advance the country advocacy strategy as well as Social and Behavior Change (SBC), donor recognition, and fundraising objectives
• Connect with and amplify global advocacy campaigns as relevant and needed
Resource Mobilization and Donor Recognition
• Create and gather content to fulfill obligations to donor visibility and recognition plans
• With guidance and direction from the partnerships team, organize content and coverage of key priority donor activities
• Keep a record of all donor posts and content to input into donor reports as required
Capacity Building and Support:
• Advise UNICEF colleagues and staff on social media and reinforce global and local guidance
• Identify opportunities to strengthen the capacity of partners through appropriate brand, advocacy, and communication training.
Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate part of their working time to some of the following suggested activities:
• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV (United Nations Volunteers) and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day)
• Be acquainted with and build on traditional and/or local forms of volunteerism in the host country
• Provide annual and end-of-assignment self-reports on UN Volunteer actions, results, and opportunities
• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.
• Assist with the UNV Buddy Programme for newly arrived UN Volunteers
• Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.
Results/expected outputs
• As an active UNICEF team member, efficient, timely, responsive, client-friendly, and high-quality support rendered to UNICEF and its beneficiaries in the accomplishment of his/her functions, including:
• Providing compelling, engaging content, in line with UNICEF brand, to increase audiences connected through UNICEF South Sudan digital platforms
• Guiding staff and consultants on digital content and social media
• Reducing the risk to UNICEF's reputation through content on UNICEF's and other digital platforms in South Sudan
• Age, Gender and Diversity (AGD) perspective is systematically applied, integrated, and documented in all activities throughout the assignment
• A final statement of achievements towards volunteerism for peace and development during the assignment, such as reporting on the number of volunteers mobilized, activities participated in, and capacities developed.
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Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.