Application close date

04/26/2026

Title

Social Media and Digital Content Consultant

ToR AI Generator Link

Use the AI TOR Generator to draft a new TOR or enhance your current version with clearer structure and language.

1. Project Background

The Multilateral Cooperation Center for Development Finance (MCDF) promotes high-quality connectivity infrastructure investment in developing countries through partnerships. MCDF’s work areas include project preparation, capacity building, and information sharing, covering the sustainable transport, energy, telecommunications, and cross-border water resource management sectors.MCDF’s key support mechanisms are the MCDF Collaboration Platform and the MCDF Finance Facility. The MCDF Collaboration Platform is guided by the MCDF Coordination Committee. It fosters information and knowledge sharing and collaboration among International Financial Institutions (IFIs) and partners to help ensure high-quality connectivity infrastructure investment based on IFI standards and good practices. The MCDF Finance Facility is overseen by the MCDF Governing Committee and provides grants to support the upstream development of bankable and sustainable connectivity projects.The Asian Infrastructure Investment Bank (AIIB) serves as the Administrator of MCDF and host of the MCDF Secretariat. The MCDF Secretariat provides daily operational support to MCDF. It is administratively established by, but functionally independent from, AIIB.The MCDF Secretariat is seeking a Social Media and Digital Content Specialist (Consultant) to lead the day-to-day management, strategic development, tracking, and continuous improvement of MCDF’s expanding social media presence and digital content and ensure their alignment with, and support for, MCDF’s broader communications and operational activities and objectives.

2. Objectives of the Assignment

Take MCDF’s expanding social media presence and digital content to the next level, further strengthening its impact, alignment with, and support for, MCDF’s broader communications and operational activities, and role in enhancing the visibility of MCDF, understanding of MCDF’s mission, and awareness of, participation in, and broader support for its work among donor countries and prospective donor countries, International Financial Institutions, beneficiary countries, and other partners and stakeholders.

3. Scope of Services

The consultant will lead MCDF’s social media and digital content management, strategy and planning, production, promotion activities, results assessments, and improvement responses, in collaboration with MCDF teams, partners, and stakeholders and under the guidance of the Senior Communications Officer. Key services will include the development of strategy and implementation plans; high-quality, coordinated, and impactful social media and digital content campaigns, and diverse output, including, but not limited to, corporate, explainer, interview, and virtual reality (VR) videos and event recordings; dynamic graphics and infographics; meeting and event branding and presentation templates; photographic content; print-ready digital publications; corporate communications materials; related projects; technical and resource management; and administrative tasks.

3. Scope of Services (Continued)

(No Value)

4. Consultancy Output / Deliverables

MCDF social media and digital content management, strategy and planning, production, promotion, data tracking, results assessments, reporting, improvement responses, technical and resource management, coordination with teams, partners, and stakeholders, and administrative tasks

4. Consultancy Output / Deliverables (Continued)

• Lead MCDF’s social media and digital content management, strategic development and deployment, tracking, and continuous improvement• Lead social media landscape scoping and the identification of MCDF’s LinkedIn channel and wider social media and digital content needs, solutions, and growth opportunities, as reflected in the development of strategy and implementation plans• Evaluate and manage the opening, setup, application, and results assessment of possible new MCDF social media approaches and channels, including those with global reach as well as ones that may be region and/or country-specific• Develop and implement strategies and systems for promoting MCDF’s overall social media audience growth, audience engagement, and delivery of key messages• Create timely social media campaigns and smart, eye-catching, and diverse posts on key MCDF meetings, events, projects, and outreach and ensure they effectively align with MCDF’s broader communications and operational activities and objectives • Lead multimedia strategy, planning and coordination, production, dissemination, and technical and resource management• Drive production of corporate, explainer, interview, and VR videos and event recordings, dynamic graphics and infographics, meeting and event branding and presentation templates, photographic content, e-learning development, a possible MCDF podcast series, and other multimedia content highlighting MCDF activities and partner and stakeholder insights • Manage social media and digital content analytics, impact and gap analysis, reporting, and improvement responses• Lead the design, layout, publishing arrangements, and updating of select print-ready digital publications• Support corporate communications materials development, such as PowerPoint templates and presentations, posters, banners, handouts, and the MCDF annual report and brochure• Support budget development, vendor management, and other administrative tasks• Other projects as assigned by the Senior Communications Officer and MCDF management

5. Implementation Arrangement

The consultant will conduct the day-to-day work at the office of the MCDF Secretariat in Beijing. There may be occasions when the consultant is requested to provide services off-site, such as during meetings, events, and special activities. Remote working for limited periods may be permitted, with the advance notification and consent of MCDF Secretariat management. The consultant will report directly to the MCDF Senior Communications Officer and be overseen by the MCDF CEO and the Senior Advisor to the CEO.

5. Implementation Arrangement (Continued)

(No Value)

6. Support to the Consultant by the Bank

The MCDF Secretariat will provide office facilities, onboarding support, access to internal systems, and ensure timely provision of relevant documents and data necessary for the assignment.

7. Knowledge Transfer and Training

The consultant will bring MCDF a demonstrated high level of social media and digital content strategic planning and development, management, and technical skills, and results-oriented experience.

Qualification Requirement

• At least 12 years of relevant experience and a postgraduate degree in communications, marketing, political science, foreign affairs, or a related field• English fluency• Solid writing, editing, organizational, and interpersonal communications skills in a multilateral setting• Demonstrated strong knowledge of social media landscape, good practices, and emerging technologies, including the application of artificial intelligence (AI) resources • High level of social media and digital content development, design, and production skills, with output to include deliverables such as corporate, explainer, interview, and VR videos and event recordings, dynamic graphics and infographics, meeting and event branding and presentation templates, print-ready digital publications, and corporate communications materials• Extensive experience creating and managing successful outreach campaigns and projects• Extensive experience coordinating with and working across operational teams, management, and diverse international partners and stakeholders • Effective multitasking and excellent track record in meeting deadlines, in line with delivery goals and objectives• Experience managing vendors, technical procurement, budgets, and other administrative tasks• Knowledge of, and/or an interest in, foreign affairs, economics, development, or finance• Experience overseas or in an international organization, financial institution, or NGO

At Impactpool we do our best to provide you the most accurate info, but closing dates may be wrong on our site. Please check on the recruiting organization's page for the exact info. Candidates are responsible for complying with deadlines and are encouraged to submit applications well ahead.
Before applying, please make sure that you have read the requirements for the position and that you qualify. Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.