Digital Marketing Consultant, Ho Chi Minh City, Vietnam

The purpose of this assignment is to support the digital marketing, digital content creation, graphic design, and merchandising for UNICEF Partnership and Resource Mobilisation Office (PARMO) in Ho Chi Minh City.

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, HOPE

How can you make a difference? 

The purpose of this assignment is to support the digital marketing, digital content creation, graphic design, and merchandising for UNICEF Partnership and Resource Mobilisation Office (PARMO) in Ho Chi Minh City.

The Digital Marketing Consultant will be responsible for:

• Support the development and implementation of content plans for UNICEF Viet Nam’s LinkedIn account, donation microsite; Explore and propose new ways to make compelling content to target audiences.   
• Support the production of visual assets, editing videos, designing infographics, social media captions, photo essays across three income streams; Explore innovative ways to present information and tell stories. 
• Support the merchandizing activities including reviewing the design of merchandizes, regularly monitoring and managing UNICEF brand store on donation microsite, liaising with the warehouse for merchandize delivery, monthly/ quarterly reporting and keeping PARMO team updated with merchandizing progress.
• Provide merchandizing support in campaign/ event, including booth attendance, event organization, customer care and follow up after sales.
• Support the management of Friends of UNICEF database, including communication plan, channel administration, data generation.
• Support individual donors’ retention by drafting and sending Thank-you letter to those donors.
• Assist in other administrative works related to communications and resource mobilization as requested. 

To qualify as an advocate for every child you will have… 

• Graduation from University with a major in Digital Communication, Digital Marketing, Graphic Design
• Relevant work experience:  Demonstrate previous experience in social media engagement, graphic design (Canva, Adobe Programs); Good communication skills; 
• Required language(s): fluent in English and Vietnamese. 
• Others: Ability to research, design and execute ideas. Previous experience with e-commerce would be an asset. 

Evaluation Criteria: 

A) Technical Evaluation (e.g. maximum 75 Points)                

• Educational background: graduate from University with a major in Digital Communication, Digital Marketing, Graphic Design;  (30 Points)
• Relevant work experience:  Demonstrate previous experience in social media engagement, graphic design (Canva, Adobe Programs); Good communication skills; (30 Points)  
• Required language(s): fluent in English and Vietnamese (10 Points)
• Others: Ability to research, design and execute ideas. Previous experience with e-commerce would be an asset. (5 Points

B) Financial Proposal (e.g. maximum of 25 Points)

The maximum number of points shall be allotted to the lowest Financial Proposal that is opened /evaluated and compared among technical qualified candidates who have attained a minimum 50-point score in the technical evaluation. Other Financial Proposals will receive points in inverse proportion to the lowest price.

The Contract shall be awarded to candidate obtaining the highest combined technical and financial scores, subject to the satisfactory result of the verification interview if needed.

Further details can be found here:  TOR - Digital MKT Consultant.pdf

Submission of applications

Interested candidates are kindly requested to apply and upload the following documents to the assigned requisition in UNICEF Vacancies: http://www.unicef.org/about/employ/

1. Letter of interest and confirmation of availability;
2. Performance evaluation reports or references of similar consultancy assignments (if available)
3. Financial proposal: All-inclusive lump-sum cost including consultancy fee, travel and accommodation cost for this assignment as per work assignment.
4. CV

For every Child, you demonstrate… 

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

To view our competency framework, please visit  here. 

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws. 

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.