Communications and Partnerships Associate

Update

The assigned UN Volunteer will support UNICEF’s project to grow on a digital and partnership transformation journey to help increase revenues and make an impact on children’s lives around the world. He/she will be supporting the Communications and Partnerships and Resource Mobilization Teams in the UNICEF Morocco Country Office, based in Rabat, Morocco. He/she will be working with highly committed and performance-driven teams responsible for overseeing the development of digital communications and innovative strategies to enable Individual Giving (IG) fundraising, and to engage and cultivate relationships with individual donors and the private sector in emerging markets across MENA, focusing on Morocco. This effort will contribute to the diversification of sustainable and quality income streams for UNICEF. The role will focus on supporting brand development and partnerships, preparing the Morocco Country Office for future domestic IG digital fundraising efforts. The UN Volunteer will report to the Partnerships Specialist and work closely with the Communications and Advocacy team and will receive guidance and support from senior colleagues in the digital team in PFP and the MENA Regional Office.

UNICEF is at an exciting time as it expands its digital footprint, and great professionals to support this challenge are needed.

Within the delegated authority and under the supervision of the Morocco Country Office or his/her designated mandated representative(s), the Brand and Fundraising Readiness, Officer will:

• Assist in the development and management of a tracker that monitors progress in brand building and fundraising readiness, updating the status of tasks, resourcing, responsibilities, and milestones.
• Support the setup of analytics and monitoring tools to assess brand engagement and readiness, as well as optimizing digital assets like landing pages for future fundraising efforts.
• Contribute to the development and implementation of a content strategy and plan for owned platforms (website, social media) and earned and shared media (press releases, media, corporate partnerships) aimed at raising the brand profile with relevant audiences and increasing the volume and quality of traffic.
• Collaborate with colleagues on flagship private sector-focused initiatives such as the potential adaptation of GenU to the Moroccan context, with a focus on private sector contribution and engagement in the network of second chance schools.
• Collaborate with colleagues on partnerships and planned activations with private sector companies, media and/or influencers (individuals, media, and companies) to expand UNICEF’s voice and amplify brand presence and engagement.
• Contribute to the development of partnerships and required content pieces such as videos, social media posts, and blog posts to deliver on the content strategy and support brand building and fundraising readiness efforts.
• Monitor, evaluate and share results on an ongoing basis
• Identify and share best practices on brand marketing and fundraising from social platforms and key markets to enhance brand building and fundraising readiness.
• Any other related tasks may be required or assigned by the supervisor.