INTERNSHIP: Social Media Intern - Director’s Office, GCA (in-person, full-time/part-time, up to 26 weeks) - NYHQ, Requisition# 576650
New York City
- Organization: UNICEF - United Nations Children’s Fund
- Location: New York City
- Grade: Internship - Internship
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Occupational Groups:
- Logistics
- Communication and Public Information
- Managerial positions
- Sales and Marketing
- Marketing (Digital, Advertisement, Brand, Promotion)
- Closing Date: 2024-11-06
The Social Media Intern is responsible for managing the Director’s social media presence, including strategy, content creation, engagement, and analytics across channels.
UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, a chance
The internship resides in the Director’s Office within UNICEF's Division of Global Communication and Advocacy (GCA).
Through multiple platforms and in multiple languages, UNICEF’s Director of Global Communication and Advocacy, in his capacity as UNICEF Official Spokesperson, draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. The Director’s social media accounts deliver compelling UNICEF content to international audiences of parents, young people and UNICEF supporters, building engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization. For the successful intern, this is a unique opportunity to learn about UNICEF, work with teams across 190 offices, and deliver impact.
How can you make a difference?
The Social Media Intern enhances UNICEF's knowledge leadership and social media impact by managing the Director's social platforms through strategy development, content creation, audience engagement, and performance analytics.
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Manage the Director’s global English social media strategy and channels. This includes:
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Creating a social media strategy and schedule for the next three months
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Reviewing country and regional office channels, ED’s and SG’s channels, UN reports, and UNICEF’s Digital Asset Management platform, WeShare, for content suitable for global amplification.
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Producing video and photo content
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Writing copy for posts
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Optimizing and scheduling content across social media platforms
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Other editorial tasks as needed
Deliverable: Daily social media posting and engagement
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Conduct analytics and community management
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Analyze views and impressions and propose optimization methods
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Manage community engagement and follower growth
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Monitor and moderate comments as needed
Deliverable: Daily community management
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Develop and execute a social media project (details to be discussed upon start of assignment)
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Lead a social media activation that will engage UNICEF’s supporters
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Execute it with guidance from the supervisor and social media colleagues
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Present on it with analytics and recommendations to the Director’s Office by the end of the internship
Deliverable: Project presentation
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Research, produce, edit and publish content
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Identify trends on social media platforms and pitch video, graphic and photo posts
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Produce, edit, incorporate feedback, and publish the content with accompanying copy.
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Research and identify digital influencers to support UNICEF’s campaigns
Deliverable: 5-7 pieces of content each week for the Director’s global social media channels (English).
To qualify as an advocate for every child you will have…
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Be enrolled in an undergraduate university degree or higher in international affairs, communications, digital marketing, or journalism, or have graduated within the past 2 years
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Be excellent in using social media platforms (TikTok, IG, X, LinkedIn)
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Have excellent writing skills including experience in writing posts and video scripts
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Have excellent short video production skills
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Have experience with video and photo editing tools
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Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian or Spanish) is an asset.
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For every Child, you demonstrate...
UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results.
The core competencies required for this post are:
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Demonstrates self-awareness and ethical awareness (1)
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Drives to achieve results for impact (1)
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Innovates and embraces change (1)
The technical competencies required for this post are:
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Analyzing (1);
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Learning and Researching (1);
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Communication (1);
UNICEF competencies required for this post are...
(1) Builds and maintains partnerships(2) Demonstrates self-awareness and ethical awareness(3)Drive to achieve results for impact(4)Innovates and embraces change(5) Manages ambiguity and complexity(6)Thinks and acts strategically(7)Works collaboratively with others.
During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: https://www.unicef.org/careers/media/1041/file/UNICEF%27s_Competency_Framework.pdf
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
UNICEF Internships are subject to medical clearance. Internships may also be subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). UNICEF reserves the right to withdraw an Internship offer, without compensation, if medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.
Applications from non-qualifying applicants will most likely be discarded by the recruiting manager.