Brand and Fundraising Readiness Specialist

UNICEF's mission is to work towards the well-being and rights of every child, regardless of their background or circumstances. The organization is dedicated to ensuring that every child has access to healthcare, education, protection from harm, and the opportunity to develop to their fullest potential. UNICEF aims to address the root causes of inequality and exclusion that affect children, focusing on promoting equity, social justice, and sustainable development. Its objectives encompass child survival and health, quality education, child protection, advocacy for policy change, gender equality, emergency response, and collaboration with partners to create a world where every child's rights are upheld and respected.

The fundamental and primary mission of UNICEF is to promote the rights of every child, everywhere, in everything the organization does — in programs, in advocacy and in operations. The equity strategy, emphasizing the most disadvantaged and excluded children and families, translates this commitment to children’s rights into action. For UNICEF, equity means that all children have an opportunity to survive, develop and reach their full potential, without discrimination, bias, or favoritism. To the degree that any child has an unequal chance in life — in its social, political, economic, civic, and cultural dimensions — her or his rights are violated. There is growing evidence that investing in child survival, education, and protection of a society’s most disadvantaged citizens — addressing inequity — not only will give all children the opportunity to fulfil their potential but also will lead to sustained growth and stability of countries. Therefore, the focus on equity is so vital. It accelerates progress towards realizing the human rights of all children, which is the universal mandate of UNICEF, as outlined by the Convention on the Rights of the Child, while also supporting the equitable development of nations.

The assigned UN Volunteer will support UNICEF’s project to grow on a digital and partnerships transformation journey to help increase revenues and make an impact on children’s lives around the world. He/she will be supporting the Communication and Partnerships and Resource Mobilization teams in the UNICEF Oman Country Office, based in Muscat, Oman. He/she will be working with highly committed and performance-driven teams responsible for overseeing and the development of digital communications and innovative strategies to enable IG fundraising and to engage and cultivate relationships with individual donors and the private sector in emerging markets across MENA, focusing on Oman. This effort will contribute to the diversification of sustainable and quality income streams for UNICEF. The role will focus on supporting brand development and partnerships, preparing the Oman Country Office for future domestic IG digital fundraising efforts. The UN Volunteer will report to the Country Office Communications and/or Partnerships team and will receive guidance and support from senior colleagues in the digital team in PFP and the MENA Regional Office.

UNICEF is at an exciting time as it expands its digital footprint, and great professionals to support this challenge are needed.



National UN Specialist Volunteers in Oman are entitled to:

- Monthly Volunteer Living Allowance (VLA) in the amount of USD 2,869.24
- Entry Lumpsum USD 400
- Annual and learning leaves;
- Free Medical and life insurance; and - Free access to different learning platforms.

For more information on UN Volunteer benefits, entitlements and support, please visit: https://www.unv.org/volunteer-your-country-conditions-service

Within the delegated authority and under the supervision of the Oman Country Office or his/her designated mandated representative(s), the UN Volunteer will:

• Develop and manage a tracker that monitors progress in brand building and fundraising readiness, updating the status of tasks,
resourcing, responsibilities, and milestones.
• Set up of analytics and monitoring tools to assess brand engagement and readiness, as well as optimizing digital assets like
landing pages for future fundraising efforts
• Develop and implement a content strategy and plan for owned platforms (website, social media) and earned and shared media
(press releases, media, corporate partnerships) aimed at raising the brand profile with relevant audiences and increasing the
volume and quality of traffic.
• Collaborate with colleagues on partnerships and planned activations with private sector companies, media, and/or influencers
(individuals, media, and companies) to expand UNICEF’s voice and amplify brand presence and engagement.
• Develop partnerships and required content pieces such as videos, social media posts, and blog posts to deliver on the content
strategy and support brand building and fundraising readiness efforts.
• Monitor, evaluate and share results on an ongoing basis
• Identify and share best practices on brand marketing and fundraising from social platforms and key markets to enhance brand
building and fundraising readiness.
• Any other related tasks may be required or assigned by the supervisor.

Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities:

• Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external
publications and take active part in UNV activities (for instance in events that mark International Volunteer Day);
• Be acquainted with and build on traditional and/or local forms of volunteerism in the host country;
• Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities.
• Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases,
etc.;
• Assist with the UNV Buddy Programme for newly-arrived UN Volunteers;
• Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to
use the UNV Online Volunteering service whenever technically possible.