This is an internal opportunity open to current IRC Staff only.

IRC (International Rescue Committee) Germany is looking for a

Director (f/m/d) Mass Markets, Germany

Berlin or remotely within Germany | as soon as possible

full-time (40 h/week) | permanent

BACKGROUND

Over the past 80 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.

The IRC is on the ground in more than 40 countries, providing emergency relief, relocating refugees and rebuilding lives in the wake of disaster. Through over 20 regional offices in cities across the United States, the IRC also helps refugees resettle in the US and become self-sufficient. IRC has its global headquarters in New York. In Europe, the IRC also has offices in Berlin, Bonn, Brussels, Geneva, London and Stockholm.

The Mass Markets program was established in Germany in 2019 to support the organisation’s global activities and particularly to diversify its revenue and donor base and be able to better advocate with European policy makers on behalf of the people we serve.

The Purpose of the Role

The IRC’s External Relations department brings together Fundraising, Communications and Policy & Advocacy functions. With the aim to raise money, awareness, and influence for crisis-affected populations worldwide, the department combines knowledge and expertise across multiple national markets. 

The IRC private sector fundraising is comprised of colleagues and teams working in the USA, UK, Germany, Sweden and Korea as well as emerging markets delivering direct marketing, content, account management, philanthropy, board liaison, corporate as well as trust and foundation partnerships to support IRC’s national fundraising strategies.

The Director Mass Markets is responsible for the leadership and direction of the Mass Markets team in Germany and to achieve long-term sustainable income for the IRC, through individual donor acquisition, retention and supporter care. Leading and developing a high-performing team by growing mass marketing audiences and income, developing exciting and targeted campaigns, identifying opportunities for product, channel and audience diversification, and championing UX and a supporter centric fundraising model.

This role is responsible for securing: 

• Significant and sustainable funding in Germany for IRC’s work
• Strategic activities that support IRC’s mass market fundraising presence including campaigns for the End-of-Year, World Refugee Day and emergencies

Scope and Authority

Authority:

This position has responsibility for delivering the German Mass Market team strategy and targets and Supporter Care within the overarching Global Mass Markets strategy and Germany business plan.

Responsibility for Resources:

This post will have responsibility for 8 direct reports and a substantial expenditure budget. The role is part of the global Mass Markets team and is matrix managed by the Managing Director Germany and the Vice President Mass Markets and Global Corporate Partnerships

Key Working Relationships:

Internal:

• Counterparts and senior leads in global Mass Markets team
• Peer-level team: Directors and Heads Mass Markets in Sweden, UK, USA, Korea and Global Mass market Support leads
• Digital team members (Europe and global)
• Global Creative Studio and Brand
• Policy and Advocacy
• Germany Director of Communications
• Senior Director for Retention
• International Operations team, incl. data & analytics roles 
• Senior Director, Strategy & Planning
• Director of Finance and Operations (Europe) and IRC DE Financial Controller
• Germany Senior Management Team members

KEY ACCOUNTABILITIES

• Aligned to the overall Global External Relations Strategy, develop, implement, monitor and report on IRC-Germany’s fundraising and supporter engagement strategy.
• Lead fundraising campaigns (acquisition, retention, mid-level) that deliver unrestricted income to enable IRC’s work. Channels include e-mail, direct mail, inserts, Facebook advertising, new forms of social media, and adwords, as well as telemarketing etc.
• Develop a supporter engagement program that focusses on developing and deepening long-term relationships and drives retention rates.
• Develop and deliver an innovation program, ensuring fundraising products and activity are at the forefront of the Germany fundraising sector and allow IRC to cut through to new audiences Deliver outstanding supporter services, ensuring supporter interactions are dealt with professionally and appropriately.
• Contribute strongly to overall Global External Relations strategy and budget development during the budgeting and investment request process. 
• Lead, inspire, develop and performance manage the German Mass Markets team
• Be the senior contact for all mass marketing partnerships with third party supplies. 
• Act as senior voice in cross market working groups and committees.
• Network and build external profile of the IRC Germany Mass Markets team by attending relevant fundraising and sector events and building other external stakeholder relationships.
• Input into effective risk management of mass marketing income by accurately assessing opportunities, threats, strengths and weaknesses on a regular basis, and iterating the programme based on results. 
• Accurately forecast, monitor and report on income and expenditure budget lines.
• Keep up to date with sector developments in individual giving, digital fundraising to ensure IRC is at the forefront of fundraising developments.
• Presentations to the full Board and the External Relations Committee as required.

PERSON SPECIFICATION

Experience:

• Extensive experience of individual giving (or mass marketing) and digital fundraising and ideally, mid value and legacy giving, within a large or medium global charity, including a proven track record of both acquisition and retention. 
• Launching new channels and products with success.
• Comprehensive understanding and experience of audience and donor segmentation, analytical modelling such as LTV and use of insights to drive strategy and performance.
• Experience and understanding of creative process and relationship with brand identity through different channels and audiences.
• Proven track record of success in a leadership, line management, recruitment, performance management and talent retention.
• Experience working for a centralised, international organisation would be a strong advantage. 
• Experience using Salesforce an advantage. 

Skills and Competencies:

• Driven, motivated and proactive with a solutions-based attitude and resilient in the face of setbacks.
• Proven ability to manage, meet and monitor fundraising budgets and Key Performance Indicators.
• Excellent organisational skills, especially the ability to manage a complex, varied and substantial workload.
• Ability to understand legal frameworks and requirements, and implications of decisions in the best interest of the charity.
• Excellent verbal and written English and the ability to produce well designed and high-quality proposals and reports.

Language Skills: German and English (fluent). No additional languages are necessary.

Please submit your application by September 23^rd, 2024.

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