Digital Communication Volunteer

Details

Mission and objectives

Social inclusion of all children is at the core of UNICEF’s mandate in Romania. To accomplish this, we, along with our partners, central and local authorities and NGOs, developed two models: The Minimum Package of Services for vulnerable children and their families; and the Quality Inclusive Education Package. These models focus on preventing unnecessary separation of children from their families, poverty, early pregnancies, illness, discrimination, absenteeism and school dropouts. They are now ready to be scaled-up nationwide, with national or European funding. Through Communication for Social Change campaigns we are also working on preventing discrimination and violence against children and empowering parents, caregivers and legal guardians, to provide a protective, stimulating environment for every child. UNICEF is also mobilizing resources from private individuals, private sector companies and foundations to support children in Romania and beyond.

Context

The United Nations Children’s Fund (UNICEF) works in the world’s toughest places to reach the most disadvantaged children and adolescents – and to protect the rights of every child, everywhere. Across more than 190 countries and territories, UNICEF staff do whatever it takes to help children survive, thrive and fulfill their potential, from early childhood through adolescence. UNICEF is the world’s largest provider of vaccines, supporting child health and nutrition, safe water and sanitation, quality education and skill building, HIV prevention and treatment for mothers and babies, and the protection of children and adolescents from violence and exploitation. Before, during and after humanitarian emergencies, UNICEF is on the ground, bringing lifesaving help and hope to children and families. Non-political and impartial, UNICEF is never neutral when it comes to defending children’s rights and safeguarding their lives and futures. For over 75 years, UNICEF has been the defender of children around the world, regardless of gender, religion, race or economic background. When the world’s most vulnerable need a champion in the face of conflict, disease or exclusion, UNICEF has been there. UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help meet their basic needs and to expand their opportunities to reach their full potential. UNICEF is guided by the Convention on the Rights of the Child and strives to establish children's rights as enduring ethical principles and international standards of behavior towards children. UNICEF insists that the survival, protection, and development of children are universal development imperatives that are integral to human progress. UNICEF mobilizes political will and material resources to help countries, particularly developing countries, ensure a "first call for children" and to build their capacity to form appropriate policies and deliver services for children and their families. UNICEF is committed to ensuring special protection for the most disadvantaged children – victims of war, disasters, extreme poverty, all forms of violence and exploitation, and those with disabilities. UNICEF responds in emergencies to protect the rights of children. In coordination with United Nations partners and humanitarian agencies, UNICEF makes its unique facilities for rapid response available to its partners to relieve the suffering of children and those who provide their care. UNICEF is non-partisan and its cooperation is free of discrimination. In everything it does, the most disadvantaged children and the countries in greatest need have priority. UNICEF aims, through its country programmes, to promote the equal rights of women and girls and to support their full participation in the political, social, and economic development of their communities. UNICEF works with all its partners towards the attainment of the sustainable human development goals adopted by the world community and the realization of the vision of peace and social progress enshrined in the Charter of the United Nations.

Task description

In 2023, UNICEF started a new five-year country partnership with Romania. The overall aim of the partnership is to continue to accelerate the universal realization of child rights and improve the situation of vulnerable children, including refugee children. This is accompanied by promoting a culture of rights, social norms and alliances that will benefit all children and enhance equity and solidarity in the country. Also, UNICEF in Romania continues to be the ‘voice’ for children and adolescents, ensuring and supporting their participation in UNICEF’s work, advocating and communicating around key national policies, social issues, mind sets and attitudes. In the current Country Programme, UNICEF in Romania continues to raise funds locally, both for national projects and for other countries. More details about the work of UNICEF in Romania for children are available at www.unicef.org/romania/ro and https://www.facebook.com/UNICEFRomania. The impact of digital communication is very important in scale and speed, and, over the last years, digital media has continuously grown. It is key for UNICEF to raise awareness on child rights and on its activities online and raise funds through an integrated, consistent and coherent digital identity, promoting its global and national objectives: to be the leading voice for children, to reach and engage people to defend child rights and raise funds for vulnerable children in Romania and beyond. In this context, UNICEF in Romania is seeking a qualified UNV with knowledge and experience in social media and online platforms to maximize the usage of communication materials and digital fundraising campaigns for UNICEF in Romania’s activities. The overall responsibility of the Digital Communication Volunteer is to develop, curate or coordinate production of communication and fundraising materials to tell UNICEF’s story in a tailored manner for a wide range of online audiences (from children and parents to key decision-makers, corporate and private individuals donors, journalists etc.) and post them using different platforms, technologies and tools. The Digital Communication Volunteer will work under the supervision of the Communication Officer. The key tasks expected to be fulfilled by the Digital Communication UNV are: • Assist in planning, implementing, monitoring and evaluating of UNICEF in Romania’s digital communications strategy and support content production efforts that will get children and women-related topics into the public domain via digital platforms, and enhance the organization’s credibility and brand. • Support the drafting, the development and the implementation of the UNICEF in Romania’s Digital Communication Strategy. • Draft and maintain up to date the editorial plan for UNICEF’s digital channels. • Develop high-impact social media and online content – including text, graphics, videos and other multimedia formats – that effectively informs and engages external audiences and supports media and advocacy campaigns. • Provide community management for all digital channels owned by UNICEF in Romania. • Collect feedback or supports with feedback on various communications and fundraising materials and closely follow up on its timely and thorough implementation. • Draft and publish landing pages and other type of pages on the UNICEF in Romania website, based on information given by team members in charge with the specific topics. • Support communication for fundraising activities, under coordination of the Communication Officer. • Support content/assets creation/editing for digital fundraising campaigns. • Act as the UNICEF in Romania website focal point. • Post on UNICEF website and support its structure’s finetuning, in cooperation with the communication and fundraising team. • Monitor and provide monthly result-based reports for digital communication activities. Offer analysis of the information, share key learnings and propose optimizations. • Identify and meet new digital content creators with high levels of engagement and reach in social media, as well as an alignment with UNICEF’s core values and mission, to further disseminate materials and content generated by the organization. • Participate in different communications and advocacy events, field trips and fundraising campaigns to generate (live) social media content. • Offer support during online events organized by UNICEF’s Communication and Fundraising section. • Support in follow-up with or coordination of various suppliers when needed (production houses, photographers, human interest story writers) to ensure that contracted communication materials are produced within deadlines and meeting quality standards.